Hi AJ Justo! Thank you for the response!

That’s why reading your article made me think about my discoveries and helped me deepen the understanding of this approach.

I encountered this need to validate assumptions a couple of times during my research on my first project.

For example, I researched blogs and social media run by fans and noticed there’s a group of fans who are interested in betting. So the quick conclusion would be: “let’s include some sort of betting in the app”. But I wanted to test it and found out that of almost 90 people who answered my survey, only 1 in 4 engage in betting for money (I didn’t check if this is something they do often).

About half of the fans do like to talk about match results, though, and they often engage in predicting the results of future games. But there’s no monetary reward involved, and that’s the difference in motivation.

Those who bet seem to be motivated by financial gains, but those who predict seem to focus on showcasing their skills and basketball knowledge. They use their prediction as a medium for communicating with similarly-minded people.

And that’s what reasearch is for :)