Great story and right when I needed it!

I think the power of user journey maps comes from their storytelling value, which is an important aspect of UX design.

I like to compare UX to storytelling because it’s the best way to describe the field to people who had no experience with it and don’t understand what it is.

We are basically taking people on a journey through their everyday tasks. They are the “heroes” and we are the narrators or guides. The better we do our job, the more the people will be happy to use the product again.